Beginner’s Guide to Implementing Keywords on Your Web Site

by Feb 1, 2022

Introduction

Keywords are the bread and butter of SEO. They are simply words or phrases that are hyperlinked to your website. This article is targeted at beginners who want to learn about keywords and website design. We’ll cover the basics and then delve into more advanced topics later on.

What is a keyword?

Keywords (or search terms) are the basic building blocks of SEO. There is a lot of information available on Google about keywords, but this article is aimed at those who are new to implementing keywords on their website . A keyword is just a word or phrase that you want to rank for on search result pages.

For instance, you want people who search for “web design” to enter “web design software” in their query instead of “www.webdesignsoftware.com” — they don’t want to see “www.” in the title tag and they don’t want webdesignsoftware.com either! You might use more than one keyword together, but only if they all describe the same content — otherwise it’s probably not worth ranking for!

There are two main types of keywords:

  1.  Short Tail Keywords: commonly used by other websites – these can be very difficult to rank for as there is alot of competiton!
  2.  Long Tail Keywords: not as commonly search or used by other websites.  These types are less used overall but are easier to rank for since there is less competition

Types of Keywords

Long Tail Keywords

The difference between long and short tail keywords is essentially one of size: if you’re looking for a specific type of keyword, you can search for it using Google Search Console, or using any other keyword tool. The vast majority of these tools offer a pretty good selection (though not all of them) so it’s actually pretty easy to find what you want on the internet at the moment.

The idea behind long tail keywords is that you want to target specific search queries that have lower competition so you can rank higher in Google’s results pages.

Generally speaking though, there are three basic types:  long title (website titles),  searches for specific terms in products or services (e.g., “best camera”) and  searches based on common phrases (“check my reviews”). Long Tail Keywords: Long tail keywords are located in the first few positions in search engines’ results pages.

They’re not necessarily related to each other but they do have something in common: they appear very frequently in searches made by people who use search engines regularly. For example, “yahoo” is going to appear very frequently when people search for “yahoo answers”, but only rarely when they search for “yolanda”.

Short Tail Keywords

Short Tail Keywords tend to be among the first ten results when someone searches online – they’re broadly speaking categorised as ‘keyword rich’ because they tend to contain many different variations on a single term (and sometimes several variations).

To summarise: these are simply words that return many different meanings on Google when searched for via Google Search Console or another keyword tool; some of them refer specifically to ideas like photography whereas others may be more general terms like ‘camera’ and ‘phone’. A good way to think about this is by thinking about how people find things online – they take information from various sources, apply their own filter/reasoning and then decide which information is worth paying attention too at that point.

How to find short and long tail keywords

The best free keyword research tool is Google’s Keyword Planner. This allows you to search for phrases and make a list of your top keywords. You can also add them to your web page (if you’re using WordPress).

  • What keywords are.
  • Keyword features and differences.
  • How to find the best keywords for a given audience.
  • How to use the Keyword Planner to get a list of potential keywords.

The above is applicable for both brand and product sites, so it doesn’t matter if you are working with a niche or not.

Keyword density and the Google search algorithm

Keyword Density Keyword density refers to the number of times a specific keyword appears on your web pages or web sites relative to other keywords that you use. Having too many words on your site will slow down page load times and may also affect ranking position in some ways – so don’t overuse or overstuff your keywords!

The top search engines are able to optimize their algorithms to a degree based on how closely related the words they crawl are. This can help you rank higher in the search results, but it also means that long-tail keywords have much less weight than short-tailed keywords.

The following is an example of a long-tail keyword: This is a very popular term for many people and it ranks well for both people searching for laptops and people searching for computers with large screens. However, we would highly recommend not using this term as there are other terms that are more likely to be found when people search for computer laptops.

The long-tail keyword in this example doesn’t have any direct relevance to either the computer itself or the laptop itself, so it doesn’t appear on Google’s list of most relevant terms. So what’s going on here? In order to understand why this happened, we need to look at how Google ranks certain keywords in its search engine algorithm.

  • Google uses various factors in order to determine what terms are relevant and what terms aren’t:
  • Keyword match—how close a potential searcher’s query matches up against what Google knows about your brand or product;
  • PageRank (number)—how much importance Google gives to your page in its search results;
  • Context clues—what information appears next to your page in the result set (for example: “independent laptop”), among other things.

 

The Future of SEO

When you use those keywords, it helps them rank better for these terms and help you get more views on your site (because people will go there first). In order for someone else to find you — or your products — on the web, they need to have a bit of knowledge about what they’re searching for (in cases where they have no idea what they’re looking for). That may include using a particular search engine or just browsing websites themselves.

The future of SEO is changing. It’s not just about keywords anymore. It’s about content and the search engines are getting smarter. With AI, the search engine will be able to read your content like a human would. They will be able to understand what you are trying to say and rank your content accordingly.This means that you should focus on creating quality content that the reader can understand and enjoy reading, rather than focusing on only on keywords for SEO purposes.

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