If you run a business, you have probably wondered if content marketing (or blogging as it also known) is worth the time and effort. The answer is a resounding, absolute, definitive YES! Producing original content on an ongoing and frequent basis is an easy and inexpensive way to improve your website’s traffic. Search engines, such as Google and Yahoo!, tend to rank website’s higher in the search results pages.
The Case for Content Marketing
Here are some of the important benefits of having a blog for your business:
- Improve Search Engine Optimization: Let’s keep this simple…Search engines love fresh,new content. There’ s no better way to provide new content than writing blog posts. By blogging frequently, Google and other search engines find new content to index. You also create more opportunities for valuable searchable keywords to draw traffic to your website.
Develop Relationships and Rapport with Customers: Blogging allows you to connect with your site visitors. Have you every noticed that most blogs have a question or catchy phrase at the end of the article? This is not by chance. Just check out any of our blog posts. Reader’s are more likely to comment on your blog when someone asks their opinion. When you review and respond to a reader’s comments you begin to create a rapport, which can go a long way in driving organic traffic and establishing yourself an an expert in your niche.
- Establish Yourself as an Industry Expert: You build trust, clout, and respect within your industry by creating great information in your blog posts. This is particularly important for small businesses that are looking to grow and compete with larger companies.
- Social Media Sharing: Every time you publish a blog for your content marketing, you create an opportunity for your audience to share your blog with others on various social media platforms. It’s really easy to do nowadays too with great social media sharing tools such as Hootsuite and Buffer that allow you to post to your various social media accounts with just a few clicks.
Content marketing just makes sense. COMO Web Designs specializes in providing expert, original content for your websites blog. If you want better search engine rankings, more website visits, or more conversions, let us help you take your business to the next level with top notch content marketing!
What are you waiting for?
Let’s get blogging with Content Marketing!