Features You Should Add to Your E-Commerce Website During an Update

by Jun 2, 2020

Maintaining an updated website is a must for every business. This will help you stay competitive, grow your business, and increase your sales. Scroll down to find out some of the newest, most popular features you should add to your e-commerce website in its next update.

Mobile Integration

Due to the increasing popularity of smartphones, about half of all customers do their online shopping from their phones. Therefore, mobile integration is vital for your e-commerce website. Your site needs to work just as well on a mobile platform as it does on a desktop. They should be integrated seamlessly. Your website should be clean, fast, easy to navigate, and adjustable to any device. Updating your e-commerce website to support mobile integration will increase your sales by allowing your customers the flexibility of shopping wherever they are.

A Chatbot

Many business experts stress the importance of quality customer service. When you lack face-to-face interaction, it can be difficult to provide the same level of customer service as you would at a physical brick-and-mortar store. But there are many technological strategies you can utilize to enhance your customer service on your e-commerce website.

A chatbot is one way to deliver quality customer service over a virtual medium. A chatbot is a virtual assistant that can help you communicate with your customers through text messages. Using a chatbot will help you quickly answer customer questions and concerns, and build personal connections with customers online.

Wish Lists

Wish lists are becoming increasingly popular on e-commerce websites. Updating your website to allow customers to build multiple wish lists will allow your customers the flexibility to organize their priorities and shop for multiple occasions at the same time. Adding wish lists will also help you get more customers.

Without the ability to save a customer cart or wish list, many customers will give up and leave your website if they don’t find what they’re looking for on their first try. But if your website has a wish list option, customers will be more likely to return to your store and buy from you again in the future. In addition to adding wish list capabilities to your website, you can also set up a registry function for customers shopping for special occasions like weddings, baby showers, and birthdays.

When you update your website, make sure to add mobile integration, a chatbot, and a wish list function. These three features will help your website stay competitive with other e-commerce websites and take your business to the next level.

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