Marketing in today’s world is not the same as it was 5, 10, even 30 years ago. Today society is so engulfed with technology and has the need to be connected at all times. Our society has developed FOMO or Fear of Missing Out. And just how are we staying connected? Through technology! A survey done by pewinternet.org shows that “95% of people – now own a cellphone of some kind. The share of Americans that own smartphones are now 77%, up from just 35% from a survey done in 2011.” The technology era can be a challenge for those that are in the field of marketing. Being connected at all times gives the consumer the opportunity to be tempted by hundreds of different products within a matter of minutes. According to StopAd Blog, “the average modern person is exposed to around 5,000 ads per day.”
The world of marketing has evolved and is no longer your mother’s marketing. The newspaper and magazine advertisements are not near as effective as it was 30 years ago when 62,695,000 people in the United States subscribed to a daily newspaper. In today’s world, the number of newspaper subscribers has been cut in half. Information provided from journalism.org show an increase of visitors to popular newspaper websites has risen to close to 12,000,000. So what does all this mean? This means that as a company you have to look for unique ways to market your product that outdo the other 4,999 advertisements that are out there waiting for consumers.
So What Do I Do?
As a business owner, you need to take a long hard look at your internet presence. Does your company have a website? Is that website up to date? Does your company have a social media presence? Is it being implemented correctly? Who are you trying to market your product to? Are you using effective forms of advertising to reach the generational cohort that would be interested in your product? These are all questions that need to be asked to achieve a successful marketing in today’s world. Wordstream.com states that generational marketing “is a marketing approach that uses generational segmentation in marketing communication. According to Wikipedia, a generation is defined as “a cohort of people born within a similar span of time (15 years at the upper end) who share a comparable age and life stage and who were shaped by a particular span of time (events, trends, and developments).” Therefore, your company would want to market a product differently to a Baby Boomer than to a Millennial or Gen Z consumer. At this point is where COMO Web Designs enters the picture to ensure that you have the best search engine optimization or the process of having the best online visibility to gain the best natural results. Our team can assist your company with all facets of marketing from website design and upkeep, custom graphics, social media monitoring, and personalized marketing strategies that will fit your company needs.
There are MANY marketing tools that the top Fortune 500 companies use. A 2018 article by Forbes.com states SocialDrift used by McDonald’s and Sprint. This tool “automates Instagram interactions, which help to organically increase follower count.” Instagram is currently a HOT smartphone app that many Millennial and Gen Z are utilizing. MavSocial is a “management tool that focuses on graphics and videos for Facebook, Twitter, LinkedIn, YouTube, Instagram, and Tumblr.” For those companies that are looking to target the Post-War to the Millennial consumer that are often skimming through Facebook, this is a great tool. An article by creativelive.com states that “if you post amazing images, you will see more likes, more comments, and more shares” on Facebook. Depending on what social media platform you are using, what generational cohort you are targeting, there is most likely a marketing tool that can assist you in reaching that audience.
So How Do I Get Started?
Step one, you must decide how your company wants to move forward, and ask yourself why your current marketing techniques are no longer working? Step two, reach out to a marketing expert at COMO Web Designs that want to assist you in developing your marketing goals and an advertising plan. Step three, work with your marketing expert to locate the tools that will be best for your company and the audience that you want to reach. Step four, implement your marketing and advertising plan with the assistance of your COMO Web Design expert. The ultimate goal of strategic marketing in today’s world is to develop advertisements in particular platforms that span all generational cohorts. Creating an exciting, educational, engaging experience that will tower over the others and draw potential consumers to want to learn more.
On Your Way to Marketing in Today’s World
There is no doubt that marketing has changed. What worked for our grandparents and parents may not necessarily work for us and other generational cohorts. We have to change our tactics for marketing in today’s world. However, keeping the advertisement general enough that all generational cohorts would be interested. It is necessary to locate the common ground of any product and to build a marketing plan from there. Creating and maintaining effective marketing and advertising plans for all generational cohorts is required for a business owner. If you or your company needs assistance in creating the best marketing plan, contact us! COMO Web Designs would love to assist you. Please leave any comments below about your thoughts on the topic and how your business connects with different generational cohorts; we would love to hear from you!