Since the advent of the internet revolution, businesses have been having a tougher and tougher time standing out from the crowd. Often promotions on the radio, television and even on social media are not enough to bring people into stores, and thus traditional advertisement is quickly fading into obscurity. Monopolies with deep pockets seem to reign supreme. What if there was an application that would suggest your restaurant or service the moment people needed it to? — Wait, there already is! Google Maps is quickly becoming a staple of everything that makes a business successful. If you’re not using it already, here are some reasons why you should sign up today.
It’s the Most Popular Navigation App
GPS was once the most popular in-car navigation tool, but these high-tech devices would often be either too bulky for in-car installation or too expensive for the average consumer to purchase. Through the introduction of the smartphone, navigational tools began to be readily available to the masses as well. Many came and went, but only one has stood the test of time. Through constant innovation and updating of their street routes, Google Maps stands alone as the most used navigational app on the market. Almost 70% of smartphone users prefer Google Maps to other navigation apps on the market. This is due to its accuracy and overall confidence that the app will provide you with the right information requested.
It’s Easy to Use
One of the things that makes Google Maps such an excellent tool for both the consumer and the business owner is its ease of use. Consumers simply connect to their local area and type in, say, “Chinese food” on their phone. The app quickly displays all the Chinese restaurants located around them; some they may have never heard of before but might want to try out. On the other end, business owners, both large and small rave about the ease of use for their daily business use. The insertion of your business onto the app can be easily done within minutes. You simply add a business on google and fill out the information required, that’s all.
You Can Reach More Potential Customers
As we’ve already pointed out, Google maps is a great way to introduce your business to your local community. Many businesses are having a hard time reaching potential customers through traditional mediums such as the radio and newspaper. The reason behind it is because today, consumers want to know what they’re getting before they even step foot into your establishment. Having your store or restaurant on Google maps allows consumers to get to know your business, see what others thought of it, and obtain your number if they wish to contact you. You can see now how using this free service provides you with a great opportunity to reach new customers.
You Can Build Your Brand
One of the best features that a business listing on Google Maps can give you is the ability to update your information and interact with people continually. This brand-building allows you to showcase the best parts of your business, including promotions, soon to come projects and much more. It is important to add high quality, engaging images to help your business stand out. In addition, when people leave good or bad comments, you can always reply to them and clarify any misconceptions or even go the extra mile for that person who took the time to write a great review of your business.
You Can Collect Valuable Data
When it comes to data collection, we don’t mean collecting people’s phone numbers, addresses, or credit card information. Data, in this case, means the type of people who interact with your business on a daily basis. Data is quickly becoming one of the most valuable assets a company can hold. The reason being that data provides the opportunity to have constant repeat business, maybe not from the same person but from similar groups of people. Google Maps is a great provider of this information. Through your online account, you can quickly see data accumulating as people start to call into your business, order food or service online and much more. Simply said, the way to find not only potential customers but repeat ones as well is to know who to target your marketing towards.
Although there are plenty of avenues a business can take to make themselves more noticeable to the public, only Google Maps can claim to be the most popular. This is why it is so important for any type of business to be readily available on Google for customers to search for. If you are still on the fence about signing up for this service, simply do your due diligence on the service and review the benefits listed above.
Signing up for Google Maps alone isn’t enough. Talk to our experts today about launching a digital marketing campaign targeted to your specific needs!