NEWSLETTERS and EMAIL MARKETING
The Case for Email Marketing
Business newsletters have stood the test of time and have been proven to be a fruitful email tool. Sending informative and creative messages to your existing clients and readers is essential. Did you know the cost of acquiring a new customer is 5 times more than the cost of retaining an old customer? One of the easiest ways to keep your existing customers engaged is through a attractive business newsletter.
Newsletters are LOW COST and Instantaneous
One of the best reasons for sending a newsletter is that it is incredibly cost-effective and can boost sales. Although email is an old tactic in the marketing world, it provides superior results for a fraction of the cost. Newsletter templates are incredibly flexible and you can create a template that will pique the interest of your target audience.
Email Marketing Builds stronger Relationships
Customers prefer to do business with someone they can trust. Informative and interesting content in a business newsletter is a great way to build credibility and strengthen the relationship with your customers. An email campaign, which focuses on sending regular marketing newsletters is capable of keeping the customers engaged and connected with their brand.
Provide Instant and Measurable Results
Have you ever thought about all the junk mail you get at your house? While snail mail can be an effective measure, companies cannot accurately determine whether the marketing tactic is actually producing conversions. However, business newsletters enable you to analyze various metrics such as the open rate, click-through rate, conversion rate, and more. You can easily gauge the performance of your newsletter and see what methods work best for your company.
Emails are available from any device, anywhere
Newsletters are produced with cell phones in mind to create mobile friendly, responsive results. The better looking your newsletter is, the more likely a customer will be to click on a link and engage on your website.
Want to Learn More?
Check out this great video that explains newsletters and email marketing and how to come up with fresh, new ideas.
Email marketing and newsletters just makes sense. COMO Web Designs specializes in providing expert, original content for your website. If you want more patient engagement, website visits and website conversions, let us help you take your business to the next level with top notch email marketing!
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