Newsletters and Email Marketing

NEWSLETTERS and EMAIL MARKETING

The Case for Email Marketing

Business newsletters have stood the test of time and have been proven to be a fruitful email tool.  Sending informative and creative messages to your existing clients and readers is essential. Did you know the cost of  acquiring a new customer is 5 times more than the cost of retaining an old customer?  One of the easiest ways to keep your existing customers engaged is through a attractive business newsletter. 

Newsletters are LOW COST and Instantaneous

One of the best reasons for sending a newsletter is that it is incredibly cost-effective and can boost sales.  Although email is an old tactic in the marketing world,  it provides superior results for a fraction of the cost.  Newsletter templates are incredibly flexible and you can create a template that will pique the interest of your target audience.

Email Marketing Builds stronger Relationships 

Customers prefer to do business with someone they can trust. Informative  and interesting content in a business newsletter is a great way to build credibility and strengthen the relationship with your customers. An email campaign, which focuses on sending regular marketing newsletters is capable of keeping the customers engaged and connected with their brand.

Provide Instant and Measurable Results

Have you ever thought about all the junk mail you get at your house?  While snail mail can be an effective measure, companies cannot accurately determine whether the marketing tactic is actually producing conversions.  However, business newsletters enable you to  analyze various metrics such as the open rate, click-through rate, conversion rate,  and more. You can easily gauge the performance of your newsletter and see what methods work best for your company.

Emails are available from any device, anywhere 

Newsletters are produced with cell phones in mind to create mobile friendly, responsive results.  The better looking your newsletter is, the more likely a customer will be to click on a link and engage on your website.