Search Engine Optimization (SEO)

SEARCH ENGINE OPTIMIZATION (SEO)

The Case for Search Engine Optimization

Search Engine Optimization (SEO) is a internet discipline that focuses on growing website visibility and rankings on a search engine results pages (SERP). Some of the main aspects of SEO that are crucial to the success of your website include keywords, backlinking, and the breadth and depth of blogging topics.

DOES My WEBSITE NEED SEO?

ABSOLUTELY. OF COURSE.  UNQUESTIONABLY!  Did you know the overwhelming majority of website traffic is driven by the main search engines Google and Bing?  In a nutshell, search engine exist to provide targeted traffic to its audience.  The search query is beyond valuable for its users as it is the main tool they will use to find you on the web.  Take a look at the following example when we searched variations of  the phrase   “best food in Columbia”:

• Best Food in Columbia MO

• Best Foods in Columbia MO

• Best Food in Columbia Missouri

You’ll notice that simply changing the state name/abbreviation and adding an “s” on foods created a very different list of highlighted items, especially on the local google business listings.  Don’t underestimate what a single character can do to change the results! If you own a business, creating a free Google My Business listing can help highlight your company for local searches.  

CAN i DO SEO MYSELF?

Of course you can!  The world of search engine optimization is complex but most people can understand the majority of the basics with a little hard work.  There are many SEO webinars available online that help get started or become a search engine optimization master. If you’d rather focus on your business and want someone else to handle the SEO dirty work, check out our support plans and we’ll get right on it for you!