No matter how small your business, you’ll want to ensure that you’re looking at the best potential for success. One of the best ways to do this is by implementing some SEO techniques, often in order to compete in search engine results pages.
Some people mistakenly think that content is all that matters when it comes to SEO, but they’re wrong. The truth is, there are a lot of technical aspects to SEO that can be difficult for beginners. This quick and easy guide will show you how to get started with your optimization so you won’t have to worry about whether or not your site ranks well in search engines.
If you’re not sure where to start with your SEO strategy, these five steps can prove helpful.
What is Search Engine Optimization (SEO)?
SEO or Search Engine Optimization is defined as “broadly, the art and science of affecting the visibility of a website or a web page in a search engine’s unpaid results-often referred to as ‘natural,’ ‘organic,’ or ‘earned’ results.” The main goal for SEO is to increase your online presence by improving how well you are represented on various search engines like Google, Bing, Yahoo etc. This can be done through a variety of methods including: content marketing, link building and social media optimization.
1. Focus on Content Quality with Long Tail Keywords
What is a Long Tail Keyword?
A Long Tail Keyword is a keyword that is a more specific term with a larger search volume. They are generally easier to rank for because they have less competition. If you think about it, this makes sense because people usually search for these keywords by typing in the specific thing they need. However, there are some exceptions to this rule where Long Tail keyword phrases might be more competitive than short tail keywords even though their search volumes may be smaller.
Take our site for example. Do you know how many web design freelancers and agencies there are across the globe? MILLIONS! It would be a impossible task to try to rank for “web design” and expect to show up in the organic search results. However, as our company is based in Columbia, Missouri, it is much easier for us to rank for long tail keywords such as “web design columbia missouri”, “web designer columbia mo”, and “seo columbia” given the additional and more descriptive terms. Adding long term keywords to your website copy is a great way to increase the traffic and improve search engine rankings.
2. Increase Search Engine Visibility
Begin by submitting a sitemap file to Google Webmaster Tools or Google Search Console.
A sitemap is a document that lists all the pages on your site, and their relative URLs. It’s important for search engines like Google because it tells them where each page of your website lives in relation to other pages on your site. This helps search engine spiders crawl through your entire site more efficiently. Want to see how easy it is? Here’s a quick video that shows how to submit your sitemap to a website built on WordPress.
This will allow you to see what pages are indexed and how they’re ranked in search results, as well as any errors that may be preventing your site from being found on the web.
Optimize Your Titles and Meta Tags to Include Your Keywords
The key to a successful website is a well-structured layout that optimizes both the content and the page’s structure. It’s not enough to create a beautiful site from an aesthetic standpoint, as search engines can’t read your mind. Search engines work off of keywords, so it’s important to make sure those keywords are included in various parts of your site. How does a search engine know what’s most important on a website? The answer is meta titles and meta tags.
I know this sounds a bit complex, but in reality its pretty simple when you use a website builder like WordPress. Want proof? This short video will show you two ways to determine weather your website has proper tags to tell the search engines what it’s about.
3. Produce blog content on a regular basis
There’s an expression in the web world that “Content is King”. And it goes without saying that producing great content takes time and effort. But, if you’re like me, there are always a million things going on at once – work deadlines, family commitments, side projects. And when it comes to the latter, I’m not alone in this struggle: most of us have been guilty of putting off our own creative pursuits for far too long.
One option that has gained traction over the past several years is the use of artificial intelligence content writers such as Wordhero, Rytr, and Jarvis. These options are all based on AI technology that allows you to use software to assist in writing your blog posts! I bet you are a little cynical right? Guess what, this post used WordHero to create well over 80% of the content.
Ultimately, search engines like Google will rank websites higher that produce fresh, engaging content that people want to read.
Conclusion: Using content to improve your website’s SEO
Many small businesses don’t have the budget for professional SEO. Luckily, these basic steps outlined above are simple, easy options to help small business owners improve their website’s ranking on Google.
We know that SEO can be a daunting and time consuming task. COMO Web Designs is always here for your digital marketing needs. Simply fill out the quote request form and we’ll evaluate your website and show you how we can improve your local and organic SEO!