Content Marketing

Content Marketing and SEO

The Case for Content Marketing

If you run a business, you have probably wondered if content marketing (or blogging  as it also known) is worth the time and effort. The answer is a resounding, absolute, definitive YES!  Producing original content on an ongoing and frequent basis is an easy and inexpensive way to improve your website’s traffic.  Search engines, such as Google and Yahoo!, tend to rank website’s higher in the search results pages.

Improve Search Engine Optimization

Let’s keep this simple…Search engines love fresh,new content. There’ s no better way to provide new content than writing blog posts. By blogging frequently, Google and other search engines find new content to index. You also create more opportunities for valuable searchable keywords to draw traffic to your website.

Develop Relationships and Rapport with Customers

Blogging allows you to connect with your site visitors. Have you every noticed that most blogs have a question or catchy phrase at the end of the article?  This is not by chance.  Just check out any of our blog posts.  Reader’s are more likely to comment on your blog when someone asks their opinion.  When you review and respond to a reader’s comments you begin to create a rapport, which can go a long way in driving organic traffic and establishing yourself an an expert in your niche.

Establish Yourself as an Industry Expert

You build trust, clout, and respect within your industry by creating great information in your blog posts.  This is particularly important for small businesses that are looking to grow and compete with larger companies

Social Media Sharing

Every time you publish a blog for your content marketing, you create an opportunity for your audience to share your blog with others on various social media platforms.  It’s really easy to do nowadays too with great social media sharing tools such as Hootsuite, Buffer, and SocialPilot that allow you to post to your various social media accounts with just a few clicks.