Native Advertising
Native advertising involves creating ads or content that appear more like the content of the platform on which they are being sponsored. Basically, instead of creating a typical ad that can be easily blocked by AdBlock, native advertisements morph to match the design and content of the platform and also merge advertisement and content.
These ads tend to have greater reach and tend to also be more controllable by the advertiser because you have more control over which sites you post your sponsored content to.
Email Marketing
Another great way to connect with potential customers is through email marketing. Email lets you keep in touch with existing customers and is simple to use. This means that you can typically count on it reaching the vast pool of customers that you have. It also typically allows you to convey more content than you can on other platforms like social media.
When it comes to email marketing, make sure to figure out a good calendar approach. You don’t want to overload customers with too many emails. Doing this can seriously annoy customers and cause them to unsubscribe.
Non-Traditional Marketing
In addition to considering how to up your game with emails and across different websites, you should think about different marketing strategies that are off the internet. Some of these non-traditional marketing approaches can include things like wrapping a company car or creating really unexpected advertisements.
Consider creating fun billboards that can act as photo ops around a city or different TV ads that are actually quite funny. These types of ads will be memorable and will help your brand be more personable.
Figuring out the best marketing approaches for you and your company will take experimentation. As you think of new ideas to try, make sure that you ask yourself thoroughly about the different effects you are going for with each new strategy to be sure that the strategy actually aligns with your marketing goals. As you compare marketing goals with new strategies, you’ll be able to find the new ideas that have the most potential.
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